SEP invests in Silent Herdsman, a provider of animal health and welfare monitoring systems

Scottish Equity Partners (SEP) has led a £3 million investment in Silent Herdsman to support the company’s growth and enable the expansion of its range of animal health and welfare monitoring systems. Albion Ventures and the Scottish Investment Bank also participated in the funding.

Silent Herdsman features a unique high-tech behaviour-monitoring collar, which triggers alerts to a farmer’s mobile phone, tablet, laptop and/or PC using predictive analytics software. It provides the basis for a highly scalable and highly functional software system that enables farmers to take swift and precise actions based on animal activity, which greatly enhances the efficiency and effectiveness of their beef and dairy herd businesses.

Stuart Paterson, Partner at SEP said, “There are currently over 1 billion beef and dairy cows world-wide and over 34m dairy cows in the EU and US alone. This number is continuing to grow as countries get wealthier and demand for dairy products increases. This represents a potential market opportunity to Silent Herdsman of over $1bn per annum. The company is rapidly making sales both in the UK and internationally, and SEP is delighted to support the company’s growth plans.”

Annette MacDougall, CEO at Silent Herdsman commented, “This investment represents a significant endorsement of our global expansion plans. We are delighted to be working with a sterling team of professional and knowledgeable investors.”

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