Mid Europa Completes Acquisition of Hortex
Mid Europa Partners, the leading private equity firm focused on Central and South Eastern Europe, has announced that it completed the acquisition of Hortex, a leading consumer goods player in Poland, operating in juice and frozen food sectors. Hortex is the largest manufacturer of branded frozen food and second largest juiceproducer in Poland.
The Company has one of the most iconic and recognisable FMCG brands in Poland and CEE, state-of-the-art production facilities, and nationwide distribution capabilities. Mid Europa will support Hortex in executing strategic initiatives, including new product development, expansion into adjacent categories and selective addon acquisitions. The transaction was executed by Berke Biricik, Marek Rodak, Bartosz Malecki, and Elzbieta Drazba.
About Hortex :
Best fruit and vegetables? Perfect products? Top quality? Naturalness without compromises? Of course! All this is what Hortex has long been famous for! But for products to be truly exceptional one also needs something else… dedication, imagination, and creative passion. Only then is it possible to make products distinguished by delicious taste!
Making juices, nectars, and beverages that have a unique flavor is like a journey into the unknown… A journey in search of the best fruit and vegetables, the tastiest varieties, and new flavor combinations and compositions. This is precisely how we make our juices — the secret of their flavor lies in our dedication, imagination, and creative passion. In the HORTEX product line everybody will find their own favorite flavor of our phenomenal 100 percent juices, delicious nectars, and refreshing beverages.
Source: Mid Europa press release