LFPI and Montefiore Investment to acquire Interflora, a leader of floral transmission in France and Spain

LFPI and Montefiore Investment Group entered into exclusive negotiations with Chevrillon and HLD Groups for the acquisition of Interflora.

Interflora is the undisputed leader of floral transmission in France and Spain, with more than 2 million bouquets sent in 2014. The Group recorded a turnover of more than € 150 million, a significant and growing share is made on the Internet, responding
and new needs of consumers.

Fabien Bismuth, President of LFPI Management, “We are delighted to accompany Interflora and his team in its development in France and Europe, notably through the diversification of its offer in partnership with the network of florists, and probably the realization of acquisitions that could complement the range of products and services or geographical coverage as part of a buy-and-build strategy that we appreciate. ”

Eric Bismuth, President of Montefiore Investment, said: “This operation illustrates perfectly our Focus & Growth strategy to accelerate growth and expansion in France and International our holdings. We have extensive experience in the development of companies carried by the Internet and are delighted to have the opportunity to accompany the Interflora growth project to create new consumption opportunities and further strengthen the customer experience. ”

Eric LEDROUX, CEO of Interflora, added: “After 4 years of strong growth on the Internet, support our new shareholders will enable us to continue our digital strategy and growth through the development of a scalable gift offer. We will also continue our marketing investments to strengthen our brand and offer new services to our network of 7,000 artisans florists in France and Spain ”

Source: Press Release

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