Italy-based Motork Secure $10M in Series A Funding

MotorK  the European company driving change through technology in the automotive distribution system, has announced today a $10M Series A round led by 83North and Zobito.

The news highlights a significant milestone for both MotorK, which is leasder of digital change in the automotive industry, and for Italy as the Series A round is the highest raised to date for a technology company originating in Italy.

Founded in 2010, MotorK quickly became one of the most important players in the digital automotive arena and a trusted partner to more than 90% of car brands in the European marketplace. With triple-digit growth year on year, it has expanded its business from Italy to Spain, France, Germany, the UK and is now entering other European and global markets.

MotorK holistically integrates two product lines: the largest consumer new car marketplace in Europe, DriveK, and a SaaS platform for car dealers called DealerK, with a broad set of tools to increase their sales (CRM, website creation, inventory management and digital marketing tools). MotorK also organizes Internet Motors, the biggest digital automotive event network in EMEA.

The funding will be used to bolster MotorK’s international team and support significant worldwide expansion as the company continues to impact an industry worth €100 Billion in Europe alone*. With an aggressive agenda to further develop technology to assist the entire sales lifecycle of the motor trade planned over the coming months, MotorK aims to be the leading provider of digital services and tools to the automotive industry in Europe.

The European new car market grew by 6.8% during 2016 which equates to approximately 14.6 million new car sales; more than 11 million were sold in Germany, UK, France, Italy and Spain alone. MotorK’s goal is to assist consumers, dealers and manufacturers to facilitate the sales process in the digital and social age.

Marco Marlia, MotorK’s founder and CEO said, “We are thrilled to announce our Series A round of funding. After significant expansion across Europe, MotorK has established itself as one of the key players offering technology, guidance and digital knowledge to the motor trade and our first round of funding will help us to realise our vision. Initial steps will include expanding our team in London and adding more tools to our suite of products available to auto dealers and manufacturers.”

MotorK also announced the addition of five new board members: Laurel Bowden and Arnon Dinur, Partners at 83North, Måns Hultman and Magnus Lindhe, Partners at Zobito, and Mauro Pretolani, an Italian investor and advisor.

Laurel Bowden, Partner at 83North, said, “Today’s announcement is a reflection of our commitment to supporting top talent in the European tech sector as we seek to add value to entrepreneurs with our extensive network and experience of high growth companies. We share a common operating philosophy and we look forward to collaborating with the MotorK team.”

Måns Hultman, Partner at Zobito, said, “The automotive industry is ripe for disruption and MotorK has proven over the past few years of operation that they have the skills and know-how to do that globally. We’re delighted to assist them on their journey and look forward to the continuing positive impact they are creating on the industry as a whole.”

About MotoK:

MotorK was founded in 2010 with a driving ambition: to revolutionise the creation, management and conversion of leads in the automotive sector by the power of Digital. In 2015 and 2016 we were regonised in the prestigious Deloitte Technology Fast500 EMEA ranking.

This means that in just few years MotorK became a reference point for the automotive supply chain thanks to the robust solutions provided by its products and services, and for the fresh talents of the digital and technological sector, who find in MotorK the right environment to realise their potential.

After getting its start in Milan, MotorK is now present in Spain, France, Germany, UK and is now entering other European and extra-European markets.

Source Motork’s press release

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