Index Ventures leads $15M Series A funding round for Typeform, a Spanish online form service provider
With the paradigm for online forms — modelled on the paper-and-pen variety — scarcely changing since the advent of HTML, Typeform has reimagined forms and surveys for the smartphone era.
“We went back to basics to ask ‘What are forms?’,” explains David Okuniev, Typeform’s co-founder and co-CEO. “In essence, they are a conversation between a computer and a human being. What Typeform does is replace the computer side of the exchange with something far more human.”
Typeform’s interface mimics the instinctive fluidity of human conversation; questions are asked one-at-a-time, layout and formats are elegant and intuitive, with designs optimised for mobile and tablet. As a result, not only are users now taking the time to complete forms properly — leading to a fourfold improvement in average completion rates for Typeforms (55%), when compared with legacy forms (13%) — but the data is of a higher quality too.
But Typeform is going far beyond just surveys and forms. Typeform I/O enables developer and product teams to streamline all parts of their workflow (from registration to checkout to customer feedback), while retaining the look and feel of their own site, by seamlessly integrating Typeform’s APIs within their products.
Fuelled by the explosion in mobile – smartphone subscriptions are predicted to reach 6.1bn globally by 2020 — Typeform has grown both quickly and virally, with the product itself acting as the company’s main growth engine. Today, Typeform serves 8m forms every month, and is growing at a monthly rate of almost 20%. It also counts a host of leading technology, consumer brands and media companies including Airbnb, Uber, The New York Times, The Financial Times, Salesforce, NIKE and Adobe among its users.
Launched in Barcelona, Typeform’s origins can be traced back to the moment a high-end toilet design company asked the startup’s founders (and co-CEOs) to create a lead generation form. With backgrounds in UI/UX design, David Okuniev and Robert Munoz decided to experiment with the format, ‘accidently’ devising the precursor to Typeform.
The investment, which is one of the largest Series As for a Southern European company, will be focused on product development and marketing, significantly scaling the team in Barcelona to 100 people and opening an office in San Francisco (the U.S. is the firm’s largest market.) Ultimately, however, it will be used to help Typeform’s founders fulfil their mission: to become the gold standard for user interaction online.
“When we started out, we simply wanted to make online forms and surveys better,” says David Okuniev. “But actually we want to keep on innovating to change them from a dull legacy data collection method, to something really delightful, beautiful even, that truly engages people.”
Index Ventures co-founder and partner Neil Rimer adds: “David, Robert and the team want to transform the way businesses and organisations engage with their customers, and make inputting information online easier, smarter and more enjoyable for the rest of us too. Index has a long track record of backing the very best European innovators and we can’t wait to see what the Typeform team can achieve.”
Source: Index Ventures Press Release