Beabloo, a global digital marketing solution provider, secures €10M investment led by SoftBank Group

Beabloo, Spanish company specialist in the combination of omnichannel digital marketing solutions and big data for retail environments, has received an investment of 10 million Euros led by the SoftBank Group.

The investment agreement will allow Beabloo to continue reinforcing its steady investment in technological R&D and to expand its international business, as the agreement secures the support of SoftBank’s network of companies to implement Beabloo’s solutions in the Asian market, especially in Japan, China, Indonesia and India. In turn, the extension of activities is foreseen to other countries in the region.

Most of the investment, 8 million Euros, has come directly from a subsidiary of SoftBank Corp., as part of its strategy to reinforce the ecosystem of businesses related to digital marketing around the world. Baozun Commerce, Inc., an e-commerce solution provider of SoftBank Group, and an individual investor, have contributed 1 million Euros, respectively.

“SoftBank’s investment comes to validate our bet for combining digital marketing and data analysis as one strategic value for any kind of clients with establishments open to the public”, states Jaume Portell Guarch, Beabloo’s CEO.” With this support, we gain financial solvency to bring projects to major scale and keep attracting international talent, hence improving our solutions, and besides we are granted access to the Asian market being endorsed by one of the companies of reference”.

Airports, malls, events, travel and tourism, fashion, food and beverage, and many other market segments have realized about the importance of multichannel communication and of actively listening to all kind of clients. The start is enabling the detailed analysis of its interaction in the point of sale, the way it has been done for years in the online environment. Thanks to the analysis of millions of data captured on the point of sale, the different market segments obtain key indicators that allow them to understand how to improve their client experience, improve a service or communicate efficiently with a client in the point of sale. Thanks to the multichannel digital marketing technology, clients are offered a brand experience that is totally coherent in the point of sale and online.

An estimated 88% of offline sales are influenced or start directly with a digital interaction, whether via PC or mobile, be that at home, at the office or on the context of a shop itself, according to Accenture.

Upon the completion of the transaction, two seats on the Board will be filled by members from the SoftBank Group. The other members of the Board will be Mr. Jaume Portell Guarch, as President; Mr. Alex De Dios Perramon and Mr. Miquel Tey Feliu de la Peña, as Counselors; and Mr. Javier Fontcuberta, acting as Secretary non counselor.

Founded in 2008 on Barcelona, Beabloo has currently 35 employees, of which 50 % are devoted exclusively to product Research and Development, and the forecast is to duplicate the staff size before the end of this year.

This would broaden the company capacity both in the head offices of Barcelona and in its international subsidiaries, in particular in China, as well as in other different locations forecasted in the company business plan. Beabloo counts more than 300 national clients, and is present in more than 20 countries.

From his creation, Beabloo has received financial support from different types of investors, both private and public. Among them is to be highlighted the role of family office Infema/Cofema Investments, together with the ICF – Catalan Institute of Finances, jointly with Economistes BAN, the private investors network from the Economists’ College of Catalonia, and ACCIÓ, ENISA, the CDTI and the Department of Industry, Energy and Tourism of Spain through the Plan Avanza. Beabloo was advised in the transaction by boutique experts from M&A CREA Inversion and from lawyers firm Cuatrecasas.Beabloo, Spanish company specialist in the combination of omnichannel digital marketing solutions and big data for retail environments, has received an investment of 10 million Euros led by the SoftBank Group.

The investment agreement will allow Beabloo to continue reinforcing its steady investment in technological R&D and to expand its international business, as the agreement secures the support of SoftBank’s network of companies to implement Beabloo’s solutions in the Asian market, especially in Japan, China, Indonesia and India. In turn, the extension of activities is foreseen to other countries in the region.

Most of the investment, 8 million Euros, has come directly from a subsidiary of SoftBank Corp., as part of its strategy to reinforce the ecosystem of businesses related to digital marketing around the world. Baozun Commerce, Inc., an e-commerce solution provider of SoftBank Group, and an individual investor, have contributed 1 million Euros, respectively.

“SoftBank’s investment comes to validate our bet for combining digital marketing and data analysis as one strategic value for any kind of clients with establishments open to the public”, states Jaume Portell Guarch, Beabloo’s CEO.” With this support, we gain financial solvency to bring projects to major scale and keep attracting international talent, hence improving our solutions, and besides we are granted access to the Asian market being endorsed by one of the companies of reference”.

Airports, malls, events, travel and tourism, fashion, food and beverage, and many other market segments have realized about the importance of multichannel communication and of actively listening to all kind of clients. The start is enabling the detailed analysis of its interaction in the point of sale, the way it has been done for years in the online environment. Thanks to the analysis of millions of data captured on the point of sale, the different market segments obtain key indicators that allow them to understand how to improve their client experience, improve a service or communicate efficiently with a client in the point of sale. Thanks to the multichannel digital marketing technology, clients are offered a brand experience that is totally coherent in the point of sale and online.

An estimated 88% of offline sales are influenced or start directly with a digital interaction, whether via PC or mobile, be that at home, at the office or on the context of a shop itself, according to Accenture.

Upon the completion of the transaction, two seats on the Board will be filled by members from the SoftBank Group. The other members of the Board will be Mr. Jaume Portell Guarch, as President; Mr. Alex De Dios Perramon and Mr. Miquel Tey Feliu de la Peña, as Counselors; and Mr. Javier Fontcuberta, acting as Secretary non counselor.

Founded in 2008 on Barcelona, Beabloo has currently 35 employees, of which 50 % are devoted exclusively to product Research and Development, and the forecast is to duplicate the staff size before the end of this year.

This would broaden the company capacity both in the head offices of Barcelona and in its international subsidiaries, in particular in China, as well as in other different locations forecasted in the company business plan. Beabloo counts more than 300 national clients, and is present in more than 20 countries.

From his creation, Beabloo has received financial support from different types of investors, both private and public. Among them is to be highlighted the role of family office Infema/Cofema Investments, together with the ICF – Catalan Institute of Finances, jointly with Economistes BAN, the private investors network from the Economists’ College of Catalonia, and ACCIÓ, ENISA, the CDTI and the Department of Industry, Energy and Tourism of Spain through the Plan Avanza. Beabloo was advised in the transaction by boutique experts from M&A CREA Inversion and from lawyers firm Cuatrecasas.

Source: Beabloo Press Release

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