Aurelias Equity sells Publicitas

AURELIUS Equity Opportunities SE & Co. KGaA (ISIN: DE000A0JK2A8) is to sell its subsidiary Publicitas, a leading advertising marketer whose head offices are located in Zurich, Switzerland, to its existing management team headed by CEO Joerg Nuernberg and CFO Dr Carsten Brinkmeier. It was agreed that no information on the financial details of the transaction would be disclosed.

Publicitas has a cross-media portfolio of over 8,000 promotional offerings in Switzerland and abroad. Advertising clients and agencies can use these to position their messages via media placements in leading daily newspapers, luxury magazines, on outside advertising, in TV and radio stations and on mobile and digital platforms in over 100 countries.

AURELIUS took over Publicitas from the Swiss PubliGroupe in July 2014 and since then, has given it an entirely new operational direction and consolidated the business. The purchasing management team will systematically continue the measures already initiated and will continue to expand digital activities with top priority.

Support processes such as accounting, order-handling and other administrative processes are to be successively outsourced to the established shared service-centre ad back-office in Bratislava (Slovakia), thereby contributing to further cost-savings and increases in efficiency.

About Publicitas

We are an independent media and marketing consultancy company, connecting you to your audience around the globe. We combine data, insights and cutting edge advertising tech across all channels to make sure you reach your marketing goals. Our innovative video and mobile formats truly engage your audience. Equipped with the latest technologies, powerful data and research capabilities, we deliver your message through our programmatic platform as well as traditional channels; made possible by our partnerships with over 4,000 premium media owners globally. We work with you to help achieve results through content led campaigns that connect with consumers. We have 32 offices around the world to provide local insights and buying power for our clients. Transparency and effectiveness are at the heart of everything we do. For over 125 years some of the world’s largest brands have trusted Publicitas to help build their businesses.

 

Source: Aurelius Press Release

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