Ardian Acquires a Minority Stake in SFAM
Ardian, a world-leading private investment house, has announced that it is acquiring a stake in SFAM, the leading European broker of smartphone and multimedia insurance. In addition, ICG, the specialist asset manager, is underwriting a bond issue, while Winch Capital 3, managed by Edmond de Rothschild Investment Partners (EdRIP), a shareholder of SFAM since 2016, is selling a portion of its stake.
Founded in 1999 by Sadri Fegaier, SFAM is a major European player in the distribution of extended warranty products, specialising in particular in the fast-growing portable products market. SFAM designs, sells, and manages a line of premium insurance products for mobile phones and multimedia devices with extended warranties. With 1,300 employees, SFAM expects to achieve €500 million in gross sales in 2018.
SFAM is aiming to continue its rapid growth (+2,500% in five years) and accelerate its entry into international markets. SFAM already has operations in France, Belgium, Spain, and Switzerland and is considering expanding into Portugal, the Netherlands, and Italy. SFAM also intends to continue diversifying its insurance services for portable and multimedia products and its cash-back programmes, and will launch a new online service in 2018, under the brand Hubside.
Sadri Fegaier, Founding Chairman of SFAM, said: ”We are thrilled to welcome Ardian as a shareholder of our company and for them to accompany us as we enter a new phase in our development. Having this high-value partner is important as it provides the company with both financial and human resources so that we can continue our rapid growth. We will continue to focus on maintaining the satisfaction of our distributor partners, insurers and customers, while also looking into opportunities for external growth.”
Yann Bak, Managing Director at Ardian Buyout, added: “SFAM’s exponential growth is remarkable and we are looking forward to being able to support the company as it continues along this path. SFAM has a unique position thanks to its great capacity for innovation, its operational excellence, and the quality of its services. We would like to thank Sadri Fegaier and his team for their confidence in Ardian.”
Sylvain Charignon, Partner at EdRIP, added: “Since our investment in January 2016, SFAM has significantly developed its business, combining strong strategic vision and impressive quality of execution. We wanted to thank Sadri Fegaier for this successful pace and to welcome Ardian, which will contribute to the long-term development of the Group.”
SFAM, founded in 1999 and based in Romans-sur-Isère (France), is the European leading broker in smartphone and multimedia insurances. SFAM began its activity by marketing its insurance products from its own sales points. In 2010, SFAM launched its products on the national market and became the first broker to offer an all risk insurance (covering all causes of loss and breakage) combined with a smartphone recycling service. By relying on its motivated and loyal staff, all experts in their own fields, SFAM proved to be a real success with over 4 million customers and 2,500 partners in Europe. Drawing on its extensive experience in insurance distribution, the SFAM Group has expanded its activity in Europe while innovating its insurance products and additional services and the recycling of technical products. SFAM is also present in Belgium, Switzerland and Spain.
Source: Ardian press release