Albion invests £3 million in technology platform Convertr Series A

Convertr has announced it has managed to secure £3M in Series A funding from the UK venture capital investor Albion Ventures.

Convertr is an award winning enterprise technology platform, launched in 2011 by entrepreneurs Emma Bowkett, CEO and Clive Brett, which helps advertisers enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships.

Bowkett, chief executive of Convertr Media said, “We are delighted to be working with Albion, at such an exciting time.  We are looking forward to the next phase of our company’s development, particularly with Robert’s expertise: he brings immense experience in investing in and working with the technology sector.  We have already proven success at simplifying the marketing journey by integrating our technology, with clients such as Fiat and DWA, and this funding will enable us to build on and expand our offering to a wider international market.”

Whitby-Smith, investment director and partner at Albion Ventures added, “We look forward to working with Emma and the Convertr team. This is an exciting company, with an outstanding team and high profile customers in a high growth market. Albion is an active investor in the digital marketing sector, with current investments in Black Swan, Elateral, Grapeshot, Relayware and Sift. Convertr’s emergence as a next generation digital hub that delivers tangible ROI comes at a time when the marketing sector is actively seeking efficient and transparent technologies”.

Convertr Media works with media agencies, advertisers and publishers including Mediacom, Maxus, iProspect, Fiat Chrysler Automobiles, Dropbox, Incisive Media and Dennis Publishing.

About Convertr

Convertr is a realtime automated platform built for performance marketers in a range of industries that improves lead data quality, accelerates sales and shows real ROI on advertising activity. The platform enables businesses to capture leads driven by advertising, clean and improve the lead data, route it directly into CRM or marketing automation and track the sale ROI all in real-time. The platform has purpose built solutions for B2C and B2B advertisers, agencies and publishers and works with leading brands such as Fiat Chrysler Group, Axa, Symantec, Dropbox, Maxus, Mediacom and Incisive Media. The company is an innovator and pioneer in the performance marketing technology industry, containing a feature-set unrivalled by other marketing technology platforms and enabling advertisers, agencies and publishers to go further with their customer acquisition strategies. Convertr is an award winning platform founded in 2011 by co-founders Emma Bowkett, CEO and Clive Brett, CTO.

 

Source: Albion Press Release

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