Acton exits BDV investment TripsByTips, a B2B provider of content for the online travel industry, to MairDumont
MairDumont, the European market leader for travel information, has acquired 100% of the shares of TripsByTips GmbH in Berlin. TripsByTips, with a network of 7,000 writers and photographers in 106 countries, is the leading B2B provider of unique content for the online travel industry. The business of TripsByTips will continue, supplemented by content from MairDumont.
TripsByTips was founded in 2007 as a B2C travel community. From 2010 onwards, the company successfully transitioned its strategic focus to B2B business. “TripsByTips – as a crowdsourcing platform with an international network of experienced authors creating quality editorial content for B2B customers within the travel industry – fits precisely to our mission,” said Dr Frank Mair, managing director of MairDumont. MairDumont’s decision to acquire TripsbyTips is based on a number of factors: an experienced team, high sales growth combined with positive results, good relationships with key clients within the online travel industry, a mature technology platform, a network of more than 7,000 qualified authors, an understanding of efficient digital production processes and the fit with MairDumont’s existing business model.
The previous shareholders, Burda Digital Ventures, Dr Boris Wertz and Uwe Frers have transferred 100% of the shares to MairDumont. All parties have agreed to confidentiality regarding the purchase price. Company founder Uwe Frers will withdraw from the operational side of the business, join the TripsByTips advisory board and focus exclusively on his second company, Escapio.
Uwe Frers, founder of TripsByTips, emphasises the potential of the new constellation: “TripsByTips has developed fantastically over the past three years. As part of the global MairDumont Group, TripsByTips has the best opportunity to grow the successful business model even faster on an international scale.”
Harald Ebrecht, investment director at Acton Capital Partners, who managed the investment for Burda Digital Ventures, adds: “We are delighted to have found an experienced strategic partner for TripsByTips and see a great future for the company as part of the MairDumont group.”
With a view to the future, MairDumont will focus on continuity. “The company’s focus on tourism and unique content for B2B customers remains unchanged,” says Dr Frank Mair. The CEO of TripsByTips, Gereon Frisch – who played a key role in shaping the development of the B2B area and the internationalisation of the business, and was appointed CEO in March 2014 – will continue his work in the Berlin office as before. The team in Berlin will be expanded as part of the acquisition.
TripsByTips GmbH produces unique content for the online travel industry. A core team of 10 employees in Berlin oversees 40 freelance editors and a global team of 7,000 freelance writers and photographers. In addition to unique editorial content in nine different languages, TripsByTips also provides photographs, POI and geo-data.
Source: Press Release