Actera and Esas sell Turkish cinema operator, Mars Cinema Group, to CJ CGV

Actera Group (“Actera”) and Esas Holding (“Esas”) have announced that they have agreed the sale of Mars Cinema Group (“Mars” or “the Company”), the leading cinema operator in Turkey, to CJ CGV for an enterprise value of US$800 million.

Alongside Actera and Esas, the minority shareholders, Muzaffer Yildirim and Menderes Utku, will also sell their shares as part of the transaction. The transaction is subject to standard regulatory approvals and is expected to close in May.

Acquired by Actera in 2010, Mars is the leading cinema operator in Turkey, one of the fastest growing markets for cinema attendance globally. The company operates 83 multiplexes with 736 screens under the “Cinemaximum” brand in 32 provinces across Turkey.

Since the acquisition, Mars has significantly grown its network by increasing the number of screens organically and through acquisitions from 218 to 736, established cinema advertising company “Mars Media” and film distribution company “Mars Dagitim” and propelled both businesses to market-leading positions. During the period, the Company achieved eight times revenue growth and eleven times EBITDA growth.

Murat Cavusoglu, Co-Founder and Managing Partner of Actera, said: “Mars is a good example of the favorable growth dynamics of an emerging market being enhanced by initiatives such as an effective buy & build strategy, vertical integration and instilment of best practices. CJ CGV has acquired a great company. On behalf of Actera and our partners in the investment, Esas Holding, Muzaffer Yildirim and Menderes Utku, I wish CJ CGV continued success with Mars.”

Seo Jung, CEO of CJ CGV, added: “We are very excited to begin our business in Turkey, which we have long viewed as a very attractive market with unlimited growth potential.  We are grateful for the opportunity to contribute to the advancement of the Turkish film industry and to the collaborative partnership between Korea and Turkey.”

Actera and Esas were advised by Goldman Sachs and Morgan Stanley and CJ CGV was advised by Citigroup.

 About Actera Group

Founded in 2006, Actera is the largest private equity firm dedicated to investments in Turkey with funds under management exceeding US$1.6 billion. Actera has invested in 15 businesses across a wide range of industries, with a focus on companies possessing substantial local franchises.

About Esas

Founded in 2000 by first and second generation Sabanci family members, Esas is the largest family office in Turkey. It makes direct private-equity type investments, mainly focused on Turkey. It currently has investments in the aviation, retail, entertainment & leisure, healthcare, food, real estate and logistics industries.

About Mars Cinema Group

Mars Cinema Group is the largest operator of movie theaters in Turkey, operating 83 multiplexes in 32 provinces under the Cinemaximum brand. The company is the market leader in exhibition, cinema advertising and movie distribution markets in the country.

About CJ CGV

CJ CGV operates 249 locations and more than 1850 screens in 6 countries (Korea, China, USA, Vietnam, Indonesia and Myanmar). The company is a unit under CJ Group, a leading diversified conglomerate with presence in the food and food service, pharmaceutics and biotechnology, entertainment and media, home shopping and logistics industries.


Source: Actera, Esas, CJ CGV Joint Press Release


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