Priveq buys 40% of Swedish full service art agency, Visual Art

Visual Art, the leading full service agency within Digital Signage in Scandinavia, is bringing Priveq Investment (“Priveq”) in as growth partner. Priveq invests for a 40 percent ownership while management, founders and other employees will own approximately 60 percent.

Visual Art also has Sweden’s largest digital media network (DOOH – Digital Out of Home) with a presence in the most visited places in Sweden. The company’s screens can for example be found at the Stockholm Central station and at the Mall of Scandinavia.

”We are very pleased and proud to be chosen to be a part of Visual Art’s exciting future. The company and its employees have unique skills within Digital Signage attracting an impressive list of customers that is now also expanding globally”, says Karl-Johan Willén, Partner and Investment Manager at Priveq.

”A number of financial investors have continually expressed interest in Visual Art because of the development the company has created, both nationally and internationally. When we got to know the Priveq team, things clicked right away. Priveq’s heart is in the right place and we look forward to having them as partners contributing with skills and experience in future challenges.”, says Andreas Lind, CEO of Visual Art, commenting the deal. “Together with Priveq we will continue creating the future digital communication through technical innovation and business-driven digitalization. Our vision is to continue to be leading within DOOH in the Nordics as well as running one of the world’s largest digital media networks within Digital Signage.”, Andreas Lind continues.

Visual Art offers a unique complete solution within Digital Signage, including strategic advice, design, installation, production, software and service & support. Through an innovative and market leading offer, the company has attracted an impressive portfolio of customers. The company has approximately 70 employees with its head office in Stockholm and a turnover of SEK 250m.

About Visual Art

Visual Art is a digital full service agency within Digital Signage with passion for innovation, design, technique and long term partnerships. Through strategic business-driven digital communication, we strengthen our global customers’ business every day. Since 1997, Visual Art has developed to one of the most competent digital full service agencies worldwide. We mix technical expertise with innovation and creative talent in order to be able to offer the market a complete solution within Digital Signage. Our offer reaches from strategic advice, design, installation, production, software, app development to service & support. We are market leading in the Nordics within digital outdoor advertisement (DOOH) and Digital Signage, with a digital media network with approximately 20,000 screens found among other things in malls, at train stations and within the retail sector. More information is available at

About Priveq Investment

For more than 30 years, Priveq Investment has invested in profitable growth companies. The business concept is to generate value through long-term investments and active ownership in unlisted growth companies. Since 1983, approximately SEK 3,5 billion has been invested and Priveq Investment and its employees have carried out 118 investments and been involved in taking 24 companies to an IPO. The current portfolio consists of 15 companies and as of December 31, 2015, the portolio had a total revenue of SEK 6 billion and approximately 1,700 employees. Some of the current portfolio companies are 21 Grams, Crem International, El-Björn, House of Ports, Internatural (with the brand Kung Markatta) and QleanAir Scandinavia. Behind Priveq Investment is essentially a number of long-term, institutional pension funds in the Nordics and Europe, for example Skandia Liv, Fjärde APfonden, Kommunal Landspensjonskasse (KLP) and Europeiska Investeringsfonden (EIF). More information is available at


Source: Visual Art/Priveq Press Release

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